Loss is part of life.
Being unprepared doesn't have to be.
Don't procrastinate. Be prepared. Give the people left behind time to mourn, not months of estate paperwork.
AfterMatters is Canada's first AI-driven, province-aware platform that makes aging, estate planning, and loss management simple, so the people tasked with settling your estate can focus on what matters, not bureaucracy.
The challenge we're addressing
We prepare for weddings, retirements, and vacations, investing time, care, and planning into life's milestones. Yet 68% of Canadians have no will or estate plan.
The cost of this unpreparedness? Over $1 billion in Canada sits frozen in bank accounts or lost to missing access to pensions and investments. This isn't abandoned money. It belongs to Canadians whose families can't access it.
When someone passes, those chosen to close the estate face an overwhelming maze of legal, financial, and administrative tasks, whether they're family, a distant relative, an appointed executor, or the only remaining contact.
Overwhelming complexity
Estate administrators navigate mountains of paperwork and legal requirements with little guidance, regardless of their relationship to the deceased. Without proper documentation, even known assets can remain frozen indefinitely.
Fragmented solutions
Existing tools don't connect, forcing executors to piece together information from multiple sources while juggling deadlines.
Provincial variations
Estate laws differ significantly across Canada, creating confusion and potential legal complications no matter where you live.
Time and emotional burden
Estate closure can take 3-5 years, time that could be spent grieving, healing, or simply getting back to life.
What AfterMatters is (and isn't)
We don't write your will. We don't replace your estate lawyer or financial advisor. Those services create the legal documents you need.
What we are
We are your go-to solution when death happens. When you're suddenly responsible for closing someone's estate, or you're stuck halfway through the process, unsure of your next steps, AfterMatters gives you the roadmap and the tools to move forward.
Your secure vault
We are developing a proactive vault designed to securely store all the essential items you need in one place. This will help eliminate the hassle of searching through various fragmented services. You can safely keep your will, asset details, home renovation records for real estate closings, passwords, subscriptions, and much more in this secure space.
A comprehensive dashboard
When the time comes, the individuals you designate will have verified access to a comprehensive dashboard. This dashboard will include province-specific task lists, government requirements, banking-closure steps, and utility-shutoff procedures.
No more hunting
No more hunting for the "death binder" in the freezer. No more discovering forgotten accounts months later when Facebook sends a birthday reminder. AfterMatters helps you store what you want, when you want, and share it with whom you want.
How AfterMatters helps
Whether you're managing an estate closure right now or planning ahead, AfterMatters provides the guidance and tools you need.
When estate closure is needed
For executors, administrators, and anyone suddenly responsible for settling an estate:
- Province-specific checklists (starting with Ontario)
- Step-by-step estate closure guidance
- Secure document vault for important papers
- Direct connections to trusted professionals
Planning ahead
For anyone who wants to prepare their affairs in advance to ease the burden for their family, friends or an appointed executor:
- Complete digital vault for your legacy.
- Secure, organized storage for all important documents
- Automated reminders and updates
- Peace of mind knowing everything's in order
We plan the moments we celebrate. Why not plan for the inevitable with the same care and intention?
Our journey to launch
We're building AfterMatters in the open, with transparency and care. Here's where we are and where we're headed:
Design phase almost complete
Our user experience designs are nearly finalized. We've spent months ensuring the platform is intuitive, compassionate, and helpful during difficult moments.
Development & build
Building the Ontario MVP with our experienced technical team. Built for Ontario's laws, secure, and compliant from day one.
Beta testing
We're seeking thoughtful Canadians to test the platform and help us refine it. Be among the first to experience AfterMatters.
Ontario launch
Ontario residents will be the first to access AfterMatters. We'll learn, improve, and prepare for broader expansion.
National expansion
Rolling out across all Canadian provinces and territories, with full support in both English and French.
Why I'm building AfterMatters
Ten years ago, when I was single and struggling with undiagnosed mental health challenges, I had a moment of terrifying clarity: if something happened to me, no one had a complete picture of my life. Not my accounts, not my obligations, not my wishes. It would have been an absolute nightmare for my family.
That realization never left me.
Years later, newly engaged to my husband Jeff, I had a medical emergency. We had built a life together, but we still hadn't shared the crucial information each of us would need if something happened to the other. We had no clear plan, no organized documents, no guidance on who should handle what. That experience changed everything.
As someone who spent over 25 years across healthcare, hospitality, technology, and strategic partnerships, I knew how to solve complex problems through intelligent systems. But this was different. This was deeply personal.
I spent the next three years researching estate closures and listening to people share their stories. I heard from executors handling estates for family members they loved. I spoke with distant relatives managing affairs for people they barely knew. I listened to solo agers' plans for a future without an obvious next of kin. I met with appointed professionals navigating complex situations. And I learned from LGBTQ+ individuals whose chosen families weren't legally recognized.
Every conversation confirmed what I already knew: everything is fractured. Documents in one place, passwords in another, verbal wishes that never make it onto paper, and people left scrambling while they are grieving.
What I discovered was that Canada had no comprehensive solution that truly served everyone in these diverse situations. And not everyone can afford estate lawyers or ongoing professional help to navigate it all.
AfterMatters is my answer.
This platform recognizes that estate planning isn't just for traditional families. It's for anyone who will eventually pass away (which is 100% of us) and anyone who might be responsible for handling someone else's affairs, whether they wanted that responsibility or not. It's designed to work across all incomes and all family structures. Single or partnered. Traditional families or chosen families. People with support systems and people without them.
Preparation isn't pessimistic. It's practical. And it's something we all need, regardless of our circumstances
With kindness,
Sue Campbell, Founder
Become a partner
If you see the same fractured problem in this space that we do, and believe that working together serves our users better than working in silos — let's talk.
Thank you for reaching out.
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